Programme 6.11.2018: specialists' conference

2nd International Cooperative Congress of the DRV

Subject Collaboration between Cooperatives – A Model of the Future for Winegrower Cooperatives?
Date 06-11-18 Time 9:00 am - 1:00 pm

Programme

  • 09:30 am Opening and Welcoming



  • 09:45 am TOPIC 1: "Collaboration between Cooperatives – A Model of the Future for Winegrower Cooperatives?"

    • Collaboration outside the Wine Sector



    • Sales Cooperation between Luxembourg and Germany



    • Corporate Sparkling Wine Production to establish a Regional Brand in Italy



    • 11:00 am Coffee and Discussion Break

         

      • 11:20 am Continuation TOPIC 1: "Collaboration between Cooperatives – A Model of the Future for Winegrower Cooperatives?"

           

        • Alliance of 12 french Wine Coorperatives as a Quality Campain to achive Image Improvement



        • 11:40 am Panel Discussion TOPIC 1

             

          • 12:10 am Greeting



          • 12:20 am TOPIC 2: "Health Policy"

            • Current Development of Alcohol Policy



            • 12:45 am Summary und Closing Remarks

            Moderation: Henning Seibert, Chairman DRV-Working Group Market

            As part of this year's INTERVITIS INTERFRUCTA HORTITECHNICA, the German Raiffeisen Association (Deutscher Raiffeisenverband e.V. (DRV)) helds a half-day symposium for cooperatives. It takes place on the exhibition Ground in Stuttgart on November 6th 2018 starting at 9:30 am. The main topic this year will be "Collaboration between Cooperatives - A Model of the Future for Winegrower Cooperatives?".

            During the last years there has been a continuous increase in costs of production and distribution for wine. German winegrower cooperatives could not compensate this increase by higher the sales or prices. The increasing market power of the purchasing companies, both food retailers and specialist retailers, also contributes to a tougher competitive situation. German winegrower cooperatives are facing this challenge by exploring new directions. Pooling resources by collaborations between cooperatives can greatly improve the competitiveness of individual companies. With its symposium, the DRV will show and discuss the possibilities by giving "best-practice examples" of european Joint-Ventures from and beyond the wine sector to support the efforts for improvement.

            The second part of the symposium will discuss the growing importance of European health policy.

            We are very happy to welcome competent speakers who will give an insight into the current developments on a national and international level.

            We kindly invite you to our symposium and we look forward to a keen discussion and a revealing day with you in Stuttgart! Register for the Congress now!

             

            Note:

            • this conference will be translated simultaneously in German and English!
            • with the congress ticket you can visit the fair INTERVITIS INTERFRUCTA HORTITECHNICA the whole day for free!
            Programme Download (PDF) Registration

            Wine, Tourism and Architecture

            Subject Wine, Tourism and Architecture
            Date 06-11-18 Time 9:00 am - 1:00 pm

            Programme

            • 9.00 am: Welcome and Moderation

              • Dr. Hermann Kolesch, President of Bayerische Landesanstalt für Weinbau und Gartenbau - LWG
              • Friedrich Löcher, Staatliche Lehr- und Versuchsanstalt für Wein- und Obstbau Weinsberg (LVWO)



            • 9:10 am: Digitisation in tourism



            • 9:30 am: Cité du Vin, Bordeaux – digital staging of a wine experience



            • 10:00 am: Coffee Break

              • 10:30 am: 360 Degrees, Virtual Reality, Augmented Reality – the next big "digital thing"!?



              • 11:00 am: "Best Practice" digitisaion

                • ... in wine presentation: 360 degree videos – Insights into the vineyard and winery
                • Monika Reule, German Wine Institute (DWI)



                • ... in wine architecture: Using virtual reality as a marketing tool, using the example of the LVWO vineyard
                • Friedrich Lörcher, State Teaching and Research Institute for Viticulture and Fruit-Growing in Weinsberg (LVWO)
                • Christian Schambach, State Teaching and Research Institute for Viticulture and Fruit-Growing in Weinsberg (LVWO)



                • ... in wine architecture: Terroir f – Wine needs a new home. Architecture and digital transfer of knowledge
                • Dr. Hermann Kolesch, Bavarian Institute for Viticulture and Horticulture (LWG)



              • 1:00 pm End of Conference

              Presentations to Download

              Presentation of Berhard Lingg: "360 Grad Filme und Virtual Reality – das neue "digitale Ding" ?!

              The “Wine, tourism and architecture" conference has become a fixed component of the DWV's conferences in Stuttgart. For the 63rd International DWV conference, the technical coordinators Dr. Hermann Kolesch, Bavarian Institute for Viticulture and Horticulture (LWG) Veitshöchheim, and Friedrich Lörcher, State Teaching and Research Institute for Viticulture and Fruit-Growing (LVWO) in Weinsberg, have again put together an attractive programme for 6 November 2018. Together they will also be your hosts for the conference.

               

              Note: this conference will be translated simultaneously in German and English!

              Program to Download Registration

              1st Wine Graduates' Forum

              Subject Wine Graduates' Forum
              Date 06-11-18 Time 9:00 am - 1:00 pm

              Please note: presentations and discussions are held in English.

              Full download (PDF) here.

               

              Programm

              • 9:00 Uhr: Welcome
              •  9:30 Uhr: Viticulture – Climate Change and Smart Technologies    
                • Part 1: Climate Change altering Viticulture Solutions offered by Grape Breeding
                • Sophia Müllner, Julius Kühn Institut,  Institut für Rebenzüchtung
                • Robert Richter, Julius Kühn Institut,  Institut für Rebenzüchtung
                • Jan Schäfer, Hochschule Geisenheim University
                • Holger Linck, Hochschule Geisenheim University
                • Lea Wenner, Dienstleistungszentrum Ländlicher Raum Rheinpfalz, Institut für Weinbau und Önologie
              • 10:30 Uhr: Innovations in Grape Processing and Wine Making
                • Part 1: Understanding and Managing Microorganisms
                • Kimmo Siren, Dienstleistungszentrum Ländlicher Raum Rheinpfalz, Institut für Weinbau und Önologie
                • Adeline Hirschler, Dienstleistungszentrum Ländlicher Raum Rheinpfalz, Institut für Weinbau und Önologie
                • Alexia Klein, Dienstleistungszentrum Ländlicher Raum Rheinpfalz, Institut für Weinbau und Önologie
                • Mira Schwinn, Dienstleistungszentrum Ländlicher Raum Rheinpfalz, Institut für Weinbau und Önologie
                • Annika Ziehl, Dienstleistungszentrum Ländlicher Raum Rheinpfalz, Institut für Weinbau und Önologie
                • Zhijing Ye, Lincoln University, New Zealand

                 

                • Part 2: Application of New Technologies
                • Lena Singer-Fischer, Dienstleistungszentrum Ländlicher Raum Rheinpfalz, Institut für Weinbau und Önologie
                • Patricia Golombek, Dienstleistungszentrum Ländlicher Raum Rheinpfalz, Institut für Weinbau und Önologie
                • Sebastian Ullrich, Dienstleistungszentrum Ländlicher Raum Rheinpfalz, Institut für Weinbau und Önologie
              • Break
              • 11:50 Uhr: New Analytics, Sensing & Data Processing Methods
                • Florian Rist, Julius-Kühn-Institut, Institut für Rebenzüchtung
                • Dr. Jochen Vestner, Dienstleistungszentrum Ländlicher Raum Rheinpfalz, Institut für Weinbau und Önologie
                • Hannah Renner, Dienstleistungszentrum Ländlicher Raum Rheinpfalz, Institut für Weinbau und Önologie
                • André Caissie, Universität Bordeaux
              • 12:20 Uhr: Smart Strategic Managment and Next Generation Marketing
              • 12:50 Uhr: Conclusion remarks
              Download: Submission Form (PDF) Registration

              Organic Viticulture

              Subject Organic Viticulture
              Date 06-11-18 Time 2:00 pm - 6:00 pm

              Programme

              • 2:00 - 2:05 pm Welcome

                • Prof. Dr. Randolph Kauer, Hochschule Geisenheim University
                • Ralph Dejas, CEO, ECOVIN Bundesverband Ökologischer Weinbau e.V.

              • 2:05 - 2:30 pm  Keynote 

                 

              • 2:30 - 2:50 pm  Wild bees in the vineyard – Occurrence, ways to promote and use of organic viticulture and wildflowers  

                 

              • 2:50 - 3:10 pm  Partnership for Biodiversity 

                 

              • 3:10 - 3:30 pm  PIWIs 2.0 – The next generation of grape varieties bred for resistance 

                 

              • 3:30 - 4:00 pm   Networking and short break

              • 4:00 - 4:20 pm   Situation and ways to reduce copper in Northern Italy 

                 

              • 4:20 - 4:40 pm   Excess copper? – Results from the EU Project CO-FREE on how to minimise copper 

                 

              • 4:40 - 5:00 pm  Use of vegetable carbon in composting and viticulture: Results of first field trials and effects on soil biosphere 

                 

              • 5:00 - 5:45 pm Podium discussion: Opportunities and challenges on the market for organic wine

              Presentations

              Presentation held by Claudia Kammann: "Einsatz von Pflanzenkohle in der Kompostherstellung und im Weinbau"

               

              Presentation held by Luisa Mattedi: "Situation and ways to reduce copper in Northern Italy"

              Organic viticulture plays an ever-more important role in Germany. In the state of Rheinland-Pfalz, more than 10% of the area under vines is now (as of 2017) cultivated according to the guidelines for organic viticulture. In the rest of the world too, organic viticulture is becoming more mainstream. In the three biggest wine-producing nations in Europe (Spain, France and Italy), more than 300,000 hectares are now dedicated to organic wine production.

               

              The “Organic Viticulture” conference as part of the 63rd International DWV-Congress handles the topics of biodiversity, the fight against climate change, plant protection and marketing. Look forward to hearing new ideas from business and practice.

               

              Note: this conference will be translated simultaneously in German and English!

              Download Programme (PDF) Registration

              International WineMarketing Day

              Subject The wonderful world of digital wine marketing
              Date 06-11-18 Time 2:00 pm - 6:00 pm

              Programme (powered by Rheinland-Pfalz)

              Presentations to Download

               Presentation of Wilhelm Lerner: "Wie konsumieren die "Digital Native" Weinkonsumenten?"

               Presentation of Michael Pleitgen: "Weinkauf Online"

               Presentation of Katharina Hauck: "Make it real! B-to-B Social Media"

               Presentation of Nicolas von Haugwitz: "Weinvermarktung bei HAWESKO"

              Digitization is not only revolutionizing work in the vineyard and cellar, it is also changing the retail landscape and consumer behavior of wine customers. An entire generation of young consumers has grown up with the Internet and smartphones. The so-called Generation Y or Millennials get their information from the Internet, buy online and of course share their preferences with friends on social media. More importantly, millennials are very interested in wine!

              If you want to successfully sell wine, you have to communicate with these customers differently. The way people use media has changed radically. There seems to be infinite digital possibilities to come into contact with the consumers in simple, cost-effective ways. But who are these online shoppers? What are these users really interested in? How effective is social media as a communications channel? Wine marketers must find answers to these questions, because as easy as people are to reach today, you can also be quickly clicked away.

              The retail landscape and thus wine sales are changing radically. Traditional sales models need to be reconsidered as new sales channels open up. The magic word for bottled wine marketing companies is multichannel marketing! Anyone who markets bottled wine through direct sales, through specialist retailers and online portals faces major marketing challenges. Those who want to be noticed in a highly competitive market environment need strong arguments and a fascinating story. A professional marketing of wineries becomes even more important. What are the big digital challenges for those marketing bottled wine? Where are the new opportunities or which markets are opening up?

              At the International WineMarketing Day on November 6, 2018, we will address these issues. Competent speakers from science and marketing practice will answer questions and provide impulses for successful bottle wine marketing in the digital age.

              Note: this conference will be translated simultaneously in German and English!

              Registration