Mr Dreßler, Mr Durner, how can the digitisation process be managed or advanced by family businesses in the wine industry?
The aim of the session "Organisational structure - digital company organisation" is to show how the digital revolution is changing the organisation structure and to explore which opportunities arise for wineries. From Industry 4.0 to the Digital Enterprise, this seminar covers all the relevant topics in close relation to the wine industry. Special attention is paid to interface management in the operational business and the new digital tools of corporate management. We asked the two initiators and moderators Prof. Dr. Marc Dreßler and Prof. Dr. Dominik Durner, to explain the ideas behind this session.